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How Freshservice uses Zarget to Improve Conversions [Case Study]

Here’s a story of customer success, featuring the giants of customer success themselves – Freshdesk.

Freshservice, a Freshdesk product, is an online ITSM service desk software platform.

Although Freshservice is a force to be reckoned within its own domain, the folks in charge of Freshservice felt they could be offering a lot more to their site’s visitors. They wanted people who came to their site to sign up to be able to do so with ease.

To optimize their website, Freshservice had run a series of A/B tests and Heatmaps using Zarget. This case study covers an A/B test performed on their sign up page. 

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